Natural Language Technologies in 2019 by Sciforce
No matter what technology domain you are looking at, the unanimous expectation of the next year is that natural language processing will take the leading role in this domain advancement. Be it Business Intelligence, FinTech, or Healthcare, NLP seems to become a field-shaping technology.
In 2018, businesses used NLP techniques in several areas:
- Sentiment analysis to comprehend the responses and attitudes towards the business messages, especially those published on social media platforms.
- Customer service to gain insight into audience tastes, preferences and perceptions
- Advertisement to target the audience in a more intelligent way and to place advertisements in the right place at the right time and for the right audience.
- Market intelligence to track and monitor the market reports and extract the necessary information to build new strategies.
In the nearest future, the importance of NLP for businesses is expected to constantly rise. But why has NLP moved from a relatively marginal technology to the forefront of the AI? There are many reasons.